Sei mutig.

"Ich schuf eine Vision von David in meinem Kopf und schlug einfach alles weg, was nicht David war."

"The essence of strategy is choosing what not to do. "

"In action, Via Negativa is a recipe for what to avoid, what not to do—subtraction, not addition."

"There is no strategic benefit to being the second cheapest in the marketplace, but there is for being the most expensive."

"Perfektion ist nicht dann erreicht, wenn man nichts mehr hinzufügen kann, sondern wenn man nichts mehr weglassen kann."

"You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future."

"Progress cannot be generated when we are satisfied with existing situations."

"When you take into account all the direct costs and potential indirect costs, the investment in meetings is incredibly significant. I can say with confidence that there is no other single investment of this magnitude that an organisation makes that is treated in such a cavalier manner; where so few resources are allocated to assessing, evaluating, and working to improve meetings, both locally and enterprise-wide."